Google Analytics showing a spike in traffic
This post is about how to dramatically increase the readership on your blog overnight and is based on my recent experience with Redcentaur Blog. It involves some Search Engine Optimisation (SEO), some good timing and, let’s be honest, a huge dollop of luck.
Writing successful posts…
To set the scene, I need to tell you a very short story. I recently upgraded my blog installation from WordPress 2.7.1 to WordPress 2.8 and the process did not go very well. Completely baffled, I decided to tweet for help on Twitter, meanwhile re-reading the codec and the upgrade instructions. Eventually, I got the upgrade to take hold. You can read about my experiences of upgrading WordPress by viewing the post I wrote at the time.
When I looked at my twitter replies the following day, I noticed a response from one of my followers suggesting I post an entry about how I resolved the issues I had with WordPress. This is how the post came about. I wrote it quickly to get it out and help others who were experiencing problems with their own installations.
Search Engine Optimisation
When I wrote the post, I didn’t put much thought into the meta tags or excerpt, both of which I always include in my posts. On this occasion, I tweaked the first paragraph of the post to form the excerpt and put together some keywords based on the core of the post. I called the post ‘Upgrading to WordPress 2.8 – Don’t Panic!’
Subconsciously, by going against my usual instinct and not over-thinking the meta tags, I somehow managed to hit the core of the post.
By listening to my follower on Twitter and understanding the needs of people to find answers to the problems they were having, I managed to get the post on my site very quickly and it must have had some value for many people. I offered sound advice and help at a crucial time.
Later that evening, I checked my analytics for site activity and noticed an incredible spike in the hits my site had received. Further investigation showed that this was mainly a result of Google search results and Twitter referrals.
Looking at the search results that brought people to my site I noticed that all but a handful of the top 30 results were related to the WordPress installation post I had published a few hours previously.
Table of search results
I checked with Google search, using the keywords used by people visiting my site and found that I was ranked in second position, right below the WordPress codec itself.
Google ranking of the post
This has been a valuable lesson about the power of writing relevant and useful posts that people need. It has also taught me the true value of SEO when it is directly linked to the content of your page. For a post that was (let’s admit it) rushed, its value has been in helping others to overcome a problem. It was timely as I saw a need and answered that demand; and it involved a huge amount of luck thanks to the follower who suggested I write a post about my experiences.
Recently, I wrote a post posing the question, Is IE6 dead? I described how critical it is for web designers and clients to understand who is visiting their site. Only by analysing the statistics available for site traffic, or estimating it for new sites, is it possible to decide whether or not to cater for older technology. In this post, I will show you the ‘industry standard’ tool to use and show you what will be useful to you in making decisions about the development of your site.
There’s a range of analytics tools available. The current industry standard is Google Analytics. It is easy to set up and use and provides a fairly comprehensive data set from which information can be gathered.
Google develops constantly the tool to ensure it meets the requirements of web developers and other users. So, there is additional functionality available for ‘advanced users’, making it a flexible working tool for most web sites. This is the tool I use for analysing the traffic to my own websites and Redcentaur’s clients.
I regularly check the statistics for my sites using Google and it is through this analysis that I make decisions about how to develop my sites in the future. It is one of the first things that I ensure is in place when I am asked by a client to improve their sites; it shows me how visitors to the site are able to interact with it and can show where there are serious problems.
I think it might be useful to share some of the key findings from my own site with you to show how I might change my site as a result of these stats.
1. Browser use
The biggest question on people’s minds at the moment seems to be whether or not designers/developers should still spend time on workarounds for Internet Explorer 6. The position I have taken in previous posts is that the statistics for a particular site should tell you whether or not this is necessary: if a sizable proportion of site visitors are still using older browsers (which might be the case for a number of corporate, technological or age-related reasons,) then this should inform any decision about ditching support for these browsers.
My statistics for May 2009 shows some really interesting results. IE as a whole only catered for a total of 18% of visitors, whereas Firefox catered for a whopping 58%. Safari catered for 13% of visitors. I have little doubt that this is broadly related to the types of visitors that my site attracts, particularly this blog, which is suited to design and development / technology-aware individuals who are more likely to upgrade their browsers and to use current technology themselves. This is not likely to be the case for all of my clients’ sites, which is why it is important to relate decisions directly to the findings for the site in question.
Browser share for May 2009
Delving further into this shows that the majority of Firefox users were using the latest version of the browser (3.0.10); although there was some latent use of earlier versions. Of the Internet Explorer users, 15% of all visitors were using IE 7 and 3% IE 8. None of my visitors were using IE 6 during May 2009. Good news! If this persists, I would consider it reasonable to remove support for IE 6 as a browser from this particular site. I won’t base this decision on one month’s findings though (last month showed 9% of traffic used IE 6).
Browser versions used on Redcentaur May 2009
2. Screen resolutions
Screen resolution remains an issue, especially with mobile browser technology gaining ground and the likelihood that smaller screen resolutions will be used to access the site. My analytics shows that all my visitors are using large screen resolutions, which suggests I’m not currently getting mobile browsers or people using very small (old) screens. I may wish to look to improving mobile browser experience on my site in the future as this is a growing segment of my market that I appear to be losing.
Screen resolutions chart, May 2009
3. Flash versions
If your site uses flash, you can also gather information about the flash versions your visitors are using. This is useful when developing flash on your site. As my site does not currently use flash, this is not important for this site but it would be a useful dataset if I were asked to develop flash site for a client.
Flash versions used by visitors in May 2009
4. Java support
Google does tell you how many visitors had Java supported on their platform. In my case, 10% of visitors did not have Java supported, which is quite a significant number and might affect any applications I wished to develop in the future using this technology.
Java support in May 2009
5. Connection speeds
You might be forgiven for believing that today everyone uses broadband and therefore connection speed is not important. However, for a site that predominantly uses images or multimedia, this is still a factor to consider (and not all areas of the world have high-speed broadband connections). Other factors to bear in mind are that visitors who do have broadband may still have a throttled service, might be visiting on mobile devices using 2G or 3G bandwidth or may not want to use all of their bandwidth allocation downloading a page of your site.
May 2009 data suggests there are still a small percentage of visitors using dialup. Google was not able to identify the connection speed of 35% of visitors to my site, which means a larger proportion of visitors could be disadvantaged by bandwidth munching files or repeated requests to the server for additional files.
Visitor connection speeds May 2009
6. Country of origin
Something I always find fascinating is where visitors come from. Unsurprisingly, a large proportion of my site visitors come from the UK, USA and Europe. There are a number of visitors from other countries and this could lead me to think more about the number of conversions that are lost through not supporting native languages. Google provides further analysis on bounce rates (the number of people leaving the site on the first page) and time spent on site, which I have not covered here, and the language settings for the operating system. Together these figures could lead me to improve my site translation or to provide dedicated sites in the key languages.
Countries of origin May 2009
7. Sources of traffic
Analytics can aid understanding from where people have landed on your site. This provides a useful analysis for the value of ad campaigns, search results, link value, etc. My data shows that I have had a number of hits from Google organic searches (from search requests), from direct hits (typing the address into the browser), from social media, such as Twitter and LinkedIn and from other referrals, blogs and listings. This information is more useful when assessed in conjunction with other data to identify any parts of a site that visitors are landing on and bouncing from. Improvements should be targeted at these areas.
Traffic sources May 2009
A vast array of information can be obtained from simple data. This post just touches the surface of what you can gather about the usability of your site from your visitors. Check out Google Analytics for yourself and see what surprising information it can tell you.
.net campaign to "Bring Down IE 6"
There has been much debate in recent weeks about the death knells of Internet Explorer 6; particularly since .net magazine ran an article in its February 2009 issue (http://www.netmag.co.uk/zine/discover-culture/calling-time-on-ie6 ), which has been supported by some designers.
IE6 is well known for its quirky interpretation of web standards and for requiring significant code hacks to enable web sites to appear as they should. I remember in the Dark Ages of the internet, when Microsoft and Netscape were battling for browser supremacy, that designers started putting “This web site is best viewed in Internet Explorer [or Netscape Navigator]” messages on their sites. At the time there were only a fraction of the people online compared to today, and the internet was not a commercial entity in the way it is today. The decision by Microsoft to gallop headlong into the distance when everyone else was going in another direction has led many designers to pull out what little hair they had left and throw their arms up in despair for many years. I, like most web designers, keenly await the day we can finally bury IE6 for good. However, frustrating and annoying as IE6 is for designers, a word of caution needs to be sounded before ditching the browser from design considerations.
It is indeed fortunate that more recent browsers have been more closely aligned to web standards and the trend appears to be towards meeting the standards rather than creating their own. Even Microsoft appears to have seen the light with IE7 and 8. So, the question is whether or not IE6 is obsolete now that there are alternatives and updates to preferred browsers available.
On the face of it, this is a compelling argument as IE6 users have diminished in number, seemingly moving to IE7, IE8, or one of the other browsers, such as Firefox, Opera, etc. However, there is a core of users who still rigidly seem to be sticking with IE6 and it might be worth considering who these people are.
Traditionally, they are thought to be dullards who can’t or won’t update their browsers and who need to be forced to do so. Looking at the statistics available from W3Schools, there is a sharp move away from IE6 over the last twelve months: in April 2008, over 29% of visitors used the browser; in April 2009 this figure was 15%. This downward trend can be rationalised by the increases in Firefox, Safari, Opera, Chrome and IE8.
Browser usage 2008/2009 by W3C Schools
Market Share shows a similar tale. In June 2008, IE6 controlled approximately 26% of the traffic. By April 2009, the proportion dropped to 18%. Again, this trend can be attributed to the massive growth in popularity of Firefox, the growth of Safari and the release of IE8.
Browser trends by Market Share
While these figures are often disputed because they rely on site traffic to the sites that publish the results, what cannot be denied is the continuing popularity of the old browser, IE6 still commands about 15 – 20% of the market share.
But why might this be the case? Are up to 20% of internet users dullards? Of course not. Many of the continuing users of IE6 are large corporate enterprises who deliberately wait before upgrading, to make sure that the latest versions of operating systems and software applications (especially Microsoft) work and are reliable before upgrading themselves. Ending consideration of IE6 at this stage could alienate a large proportion of sizeable corporate clients.
Designers should be led by what the users of their clients’ web sites need. If the client has a large number of corporate customers, chances are that some of them will still be using IE6. Similar chances exist for a large proportion of general users, who are not necessarily technologically clued-up, or might not know how to upgrade (or change) their browser.
It is not the designer’s responsibility to dictate who can view their clients’ web sites. That is a decision that rightly can only be made by the client. However, the designer’s responsibility is to help their clients to reach an informed decision by explaining the problems of IE6, identifying the relevant user statistics for the site (or general stats for new sites), identifying trends over time and demonstrating the pitfalls of not including IE6 as a supported browser.
Taking the statistics from my own site, IE6 accounts for just over 20% of visits in the last year to April. Amazingly, there were even some users still clinging on to IE5.5! However, over the last six months, the trend has completely changed. No-one now is using IE5.5 and IE6 has fallen to 9% of visitors. Firefox has actually overtaken IE as the browser of choice with over 45% market share, compared to IE’s market share of 37%.
Share of visitors to Redcentaur using IE 6
What this shows me is that if I suddenly switched off support for IE6 now, I would alienate 9% of my visitors. This is something I am not prepared to do as that is equivalent to saying that 9% of my customers are not valued.
The key is for the designer not to unnecessarily alienate a proportion of potential customers for their clients. If it is clear from research specific to the site being designed, that a proportion of visitors are using earlier versions of browsers, then as a designer it is your responsibility to include them in the design of the site.
Clearly, this will require a discussion with your client, where the pros and cons of including IE6 and other browsers are identified. This will also involve a discussion about the additional cost of hacking the site for IE6, which should be costs included in the estimate you provide your client. It is your clients’ decision whether or not to include IE6 within the design – afterall, it is their site, they are their customers and it is their risk.
Personally, I would prefer not to start seeing sites saying “This site is best viewed in Firefox 3.2”. It is really not a professional image to portray for your design or for your clients’ corporate web site.